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Cashing In on Geocaching

geocaching-logoRecently, John Buerkle from our office attended the Pennsylvania Wilds Planning Team 2010 Trails Conference, “Cashing-In on Geocaching,” workshop in Emporium, PA.

Geocaching is a high-tech treasure hunting game played throughout the world by adventure seekers equipped with GPS devices. The basic idea is to locate hidden containers, called geocaches, outdoors and then share your experiences online. Geocaching is enjoyed by people from all age groups, with a strong sense of community and support for the environment.

The workshop focused on how trail groups, businesses, and communities can use geocaching as an economic and community development tool to improve foot traffic to local businesses, raise awareness about trail group activities, and express conservation and stewardship messages to visitors.

Geocaching is another avenue to promote tourism and economic development in conjunction with visitation to your region.  To learn more about geocaching’s potential for your projects, contact John at 412-321-6362, extension 102,jbuerkle@pashekla.com.

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